NASCAR experience offers more than fast cars

Brian Bernadel

Shirley C. Willis (SCW) hired people ages 18 and up to work as models for Nationwide Insurance as an outsourcing company during NASCAR’s 2010 trip to Phoenix. This gave several students around the valley an opportunity to go to the event, enjoy it, and get paid. Students like Kayla Chance, who studies at ASU, worked the event entertaining spectators with various exhibits throughout the Nationwide arena. “I have been to NASCAR before and I know that it will be fun even if I am working,” said Chance.

Rochelle Santin works for SCW and helped to manage the employees during the three day event. “SCW is a modeling agency that handles promotions, models, and talent,” said Santin. The company was founded by the woman it is named after in 1994 and Santin said that a lot of people find work with the company by visiting the website or by referral from a model with experience working with the company

“Sometimes we will have casting events on college campuses,” said Santin. Santin also said that they often do casting for big events like NASCAR because is a great way to get new talent incase established talent is not available.

Indeed spectators enjoyed a great deal of free promotional items from bright young faces. Many companies had the same idea as the insurance agency that outsourced talent to an agency. Every booth was adorned with twenty something attractive people as the faces of companies like Sprint and Toyota.

People were able to race remote control cars around a track, ride in a drift car, and even try their own hand behind the wheel of realistic racing simulators. At the end of the day, fans of NASCAR were there for more than just watching cars go around in a circle.

  • Mesa Legend Staff

    These are archived stories from Mesa Legend editions before Fall 2018. See article for corresponding author.

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